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The Covid-19 pandemic did not discourage people from opening cafe businesses, and this phenomenon is fascinating to research what drives people to open cafe businesses. Interviews and direct observation to several cafes and cafes on one of the roads in Palangka Raya only recently opened during the pandemic. Drinking coffee while hanging out together is one of Indonesia's cultures that has existed for a long time. The research results showed that the development of cafes today is inseparable from the hangout behavior of the millennial generation today to be able to socialize, be creative, chat with their communities, and fill the time during the Covid-19 pandemic where they continue to implement health protocols.
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