AGRIBISNIS SAYURAN ON-LINE DI MASA PANDEMI COVID-19 UNTUK MENINGKATKAN PENDAPATAN PETANI SAYUR DI SEMATU JAYA KABUPATEN LAMANDAU

Main Article Content

Slamet Slamet

Abstract

The online vegetable business during the Covid-19 pandemic for farmers in Sematu Jaya, Lamandau Regency was a marketing solution as well as an effort to increase income. Syari'ah Economics Study, Postgraduate Program, Palangka Raya State Islamic Institute, supervised by: Dr. Imam Qalyubi, M.Hum. This study aims to determine the income of seasonal vegetable farmers (mustard greens) in Sematu Jaya District, Lamandau Regency between before the Covid-19 pandemic and after the Covid-19 pandemic with an average land area of ​​0.25 ha. Research methodology; The population in the study was 100 people and the number of samples in this study was 10 percent or the same as 10 vegetable farmers in Sematu Jaya District. The data collection techniques in this study were carried out by observation, interviews, questionnaires and documentation. Meanwhile, to determine the income of farmers used the R / C Ratio analysis. The results of this study indicate that 1). Before the pandemic-covid-19, the amount of mustard vegetable production covering an area of ​​0.25 ha in Sematu Jaya District produced an average of 750 kg with a production cost of IDR 4,835,000 - the total income was IDR 6,000,000 and a value of R / C Ratio is 1.24 in the Eligible category, B / C Ratio of 0.24 is not feasible and the rate of profitability is 6.02 with a bank interest rate of 16% / year, so the business is Rendable / profitable, and 2). After the Covid-19 pandemic produced an average of 750 kg of mustard greens with a production cost of Rp. 5,507,750, - the total receipts are IDR 7,455,000, the R / C ratio is 1.35 in the feasible category, the B / C Ratio value is 0.35 in the Unfeasible category and the Rentability rate is 6.63 with a bank interest rate of 16% / year then the business is included in Rendabel / profitable. The comparison between before and after the Covid-19 pandemic occurred a difference of Rp. 1,455,000, - which means that there was a significant difference in online sales of vegetables during the Covid-19 pandemic in Sematu Jaya, Lamandau Regency. It is advisable to continue to use on-line marketing techniques in the vegetable business because it is profitable.

Article Details

How to Cite
Slamet, S. (2021). AGRIBISNIS SAYURAN ON-LINE DI MASA PANDEMI COVID-19 UNTUK MENINGKATKAN PENDAPATAN PETANI SAYUR DI SEMATU JAYA KABUPATEN LAMANDAU. Daun Lontar : Jurnal Budaya, Sastra, Dan Bahasa, 7(1), 365-376. Retrieved from http://ojs.komunitasdaunlontar.or.id/index.php/jkdl/article/view/120
Section
Articles