STRATEGI MEMPERTAHANKAN KEBERLANJUTAN USAHA PEDAGANG KAKI LIMA (PKL) DI MASA PANDEMI COVID – 19 DI PALANGKA RAYA

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Puji Astuti
Imam Qalyubi

Abstract

This study entitled "Strategies for Maintaining the Business Sustainability of Street Vendors during the Covid-19 Pandemic on Jl. G. Obos Palangka Raya. The purpose of this study was to describe the sustainable strategy of street vendors in selling ready-to-eat food related to family income and to find out the contribution of the Palangka Raya City Government to the sustainability of the street vendors' businesses. The theory used is the social action actor theory from Max Weber. This research uses a qualitative approach, with data collection techniques of observation, interviews, and documentation. The results of this study indicate that the strategies used to maintain the sustainability of the street vendor's trading business are: a) having other sources of income, b) saving to reduce family expenses, c) working with fellow fast food sellers, d) making variations in types selling ready-to-eat food, e) Enabling children / wives to help sell.

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How to Cite
Astuti, P., & Qalyubi, I. (2021). STRATEGI MEMPERTAHANKAN KEBERLANJUTAN USAHA PEDAGANG KAKI LIMA (PKL) DI MASA PANDEMI COVID – 19 DI PALANGKA RAYA. Daun Lontar : Jurnal Budaya, Sastra, Dan Bahasa, 7(1), 254-291. Retrieved from http://ojs.komunitasdaunlontar.or.id/index.php/jkdl/article/view/116
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