PENGARUH PERSEPSI DAYA TARIK DAN MOTIVASI TERHADAP MINAT KUNJUNG ULANG WISATA MASYARAKAT SUNGAI AIR HITAM SABANGAU

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Muhammad Arfani
Imam Qalyubi

Abstract

Sabangau black water tourism object is now improving itself with a beautiful arrangement of the area combined with the surrounding natural scenery, in addition to the dark black river water color, adding to the attraction of visitors to enjoy the natural panorama by using a small boat. or large boats available at the tourist attraction. Visitor motivation can be seen from its location not too far from the city center. This increases tourist visits from year to year. So that researchers want to see the relationship between attractiveness and motivation with interest in returning to Sabangau black water tourism object. This study uses a quantitative approach with survey research methods, 154 people who are willing to become respondents. Sampling using convenience sampling technique. Data collection techniques using interviews and questionnaires. Data analysis used linear regression analysis techniques and manova analysis. The results showed that the variable of visiting perception had a positive effect on the interest in visiting and the variable of motivation also had a positive effect on the interest in visiting again, all of these variables simultaneously affected the interest in visiting again. in revisiting him, either directly or indirectly. Judging from the context of the visitor profile, only the level of education influences the interest in visiting. Based on these results, to increase interest again requires the role of the government and the private sector in supporting factors, especially paying attention to facilities and infrastructure such as parking lots, toilets, garbage dumps, and so on.

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How to Cite
Arfani, M., & Qalyubi, I. (2021). PENGARUH PERSEPSI DAYA TARIK DAN MOTIVASI TERHADAP MINAT KUNJUNG ULANG WISATA MASYARAKAT SUNGAI AIR HITAM SABANGAU. Daun Lontar : Jurnal Budaya, Sastra, Dan Bahasa, 7(1), 216-232. Retrieved from http://ojs.komunitasdaunlontar.or.id/index.php/jkdl/article/view/114
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