Main Article Content
This research describes the phenomenon of the impact of the Covid-19 pandemic on the online platform-based operation of the City of Palangka Raya. The research method used is descriptive qualitative techniques that use secondary sources of information from search results and information related to online searches. Data collection through documentation techniques. The impact of the COVID-19 outbreak in Palangka Raya City appears to be impacting the lives of everyone, causing significant changes, especially those related to business. This study aims to determine the prospects and effects of business and the existence of the online platform in Palangka Raya City during the pandemic period. The results of this study found that the impact of the Covid-19 outbreak was combined into 3 conditions of business activity, first the business was sustained or stable, secondly the business decreased and the third business grew. A stable business by adapting a communication model through an online application platform is education, particularly in the preparation of food / beverages, basic necessities, and health products. Business is decreasing based on traffic or consumers in places that are very prone to the Covid-19 pandemic, the elements involved such as public transportation, tourism, restaurants, hotels, online retail, markets, shopping centers, transportation of people and goods to MSME owners. Business is growing due to market dynamics and correcting communication using online application platforms such as telecommunications companies (essential products and health products) medical products including MSMEs which are converted into health products. A growing business is a business that will grow due to market dynamics and adaptation of interactions using online application platforms such as the online shopping telecommunications business (groceries and health products) for pharmaceutical health products, including SMEs to innovatively produce health products needed during the Covid-19 pandemic.
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